Privacy Policy

Last updated: September 29, 2026

Little Town Smiles, PLLC (“we”, “us”, “our”) is committed to protecting your privacy. This SMS Messaging Privacy Policy (“Policy”) governs how we collect and use information about you in relation to our text messaging program(s) (the “Messaging Service”).

By using the Messaging Service, you agree to the terms of this Policy. We reserve the right, in our sole discretion, to modify or change this Policy at any time with or without prior notice to you. The date of the last update will be posted at the top of this Policy for your convenience. This Policy, and any changes, are effective as soon as posted and supersede any prior Policies. Your continued use of the Messaging Service following the posting of any changes to the Policy constitutes your full acceptance of those changes.

Patient Health Information

This Policy applies to our text messaging program. The use and disclosure of patient health information is governed by our HIPAA Notice of Privacy Practices. If this Policy and our Notice of Privacy Practices ever differ regarding protected health information, the Notice of Privacy Practices controls. You may also request a copy of our Notice of Privacy Practices by contacting our office.

Collection of Information

Through your use of the Messaging Service, we will receive Personal Information through our third-party service provider. “Personal Information” is information that individually identifies you, such as your mobile phone number you provided when signing up for the Messaging Service, any user or screen name that you select in connection with the Messaging Service, any comments or feedback regarding the Messaging Service that you send to us, or any other information that you choose to include in messages you send through the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

Use of Information

We use Personal Information to deliver, analyze, maintain and support the Messaging Service, including sending you appointment reminders and scheduling messages, conversations, and customer care messages. We may also use Personal Information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.

Sharing of Information

We will not rent or sell your Personal Information to other companies or individuals unless we have your consent. We may use or disclose Personal Information in any of the following limited circumstances:

• We have your consent.
• We need to enforce our SMS Terms & Conditions.
• We provide such information to trusted businesses or persons for the sole purpose of processing Personal Information on our behalf or providing the Messaging Service to you. When this is done, it is subject to agreements that oblige those parties to process such information only on our instructions and in compliance with this Policy and appropriate confidentiality and security measures. If the third party fails to comply with our terms, Little Town Smiles, PLLC is not accountable in any way for any liability or reimbursement.
• We provide Personal Information to a company controlled by, or under common control with, Little Town Smiles, PLLC for any purpose permitted by this Policy.
• We transfer Personal Information about you if Little Town Smiles, PLLC is, or its assets are, acquired by or merged with another company.
• We believe disclosure of Personal Information is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

From time to time, we may share aggregate or de-identified information about use of the Messaging Service with our service providers. This information does not identify you and does not include your mobile phone number or your text messaging opt-in data and consent.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes.

Protection of Information

Little Town Smiles, PLLC takes precautions to ensure the security of your Personal Information, including ensuring that our third party service providers protect the security of your Personal Information. However, we cannot guarantee that hackers or unauthorized personnel will not gain access to your Personal Information despite our efforts. You should note that in using the Messaging Service, your information will travel through third party infrastructures which are not under our control (such as a third party SMS delivery platform or your carrier network).

We cannot protect, nor does this Policy apply to, any information that you transmit to other users. You should never transmit personal or identifying information to other users.

Children

Although our practice provides dental care for children, the Messaging Service is intended for parents and legal guardians. The Messaging Service is not intended for children under 13, and we do not knowingly collect information from children under the age of 13 through the Messaging Service.

Children aged 13 or older should not submit any Personal Information without the permission of their parents or guardians. By using the Messaging Service, you are representing that you are at least 18, or that you are at least 13 years old and have your parents’ permission to use the service.

Retention of Information

We retain your Personal Information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your Personal Information as necessary to resolve disputes, protect us and our patients, and enforce our agreements.

Questions or Concerns?

If you have any additional questions regarding this Policy, please feel free to contact us any time:

Little Town Smiles, PLLC
8936 77th Terrace East, Suite 105
Lakewood Ranch, FL 34202
Email: [email protected]
Phone: (941) 210-4399

Please also see our SMS Terms & Conditions.